Hooters…a case of “Idiot Son Syndrome”
Has anyone out there watched the TV show called Undercover Boss on CBS? I caught the first episode featuring the CEO of Waste Management after the Super Bowl. I finally had the chance to sit down and...
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PERSONALIZATION is a Key Tactic for Public Relations
How personal notes pay-off, plus a few valuable tips for your next PR pitch. Let’s take a ride down memory lane for a moment, shall we? Now, think back to the birthday parties of your younger years....
View ArticleDoes your organization really need an online press room?
YES! Your media contacts can benefit greatly from a press room (a.k.a. news room) – managed by your PR team – to keep them abreast of your company’s latest endeavors, innovations, accomplishments and...
View ArticleMaking a Case for Case Studies
Grant’s recent blog post “The Art of StorySelling (Part One)” reminded me of the value of case studies and application stories as they are often called in the business-to-business marketing world. Case...
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PR Pros Gain a New Venue to Reach Targeted Media Outlets
SourceBottle, a free, online resource for journalists, bloggers and PR professionals, announced yesterday that it is expanding its services to North America. While SourceBottle enables journalists and...
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Improve Your Next New Product Launch Campaign with these 3 Strategies
Here are a few simple facts you probably already know: A new product launch deserves media attention. A well planned, developed and executed product launch will generate positive, buzzworthy press...
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Seven Tips for Writing Captivating Case Studies
When developed properly, case studies are a smart public relations and marketing tool that can help generate leads that translate into sales. Illustrating how your product or service helped a customer...
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The White Paper: Guidance For Creating This Coveted Content
A white paper can be an invaluable piece of content for nearly any business organization. Its application opportunities are boundless, and offering a complimentary copy of the paper can generate highly...
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B2B Blogging: How to Build a Benefit-rich Blog Post
Reality check: Yes…there are dozens of reasons your business should be blogging. You’re well on your way if you’ve got your blog established with SEO and social sharing features already in place. Great...
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Give Your Public Relations (PR) an Electronic Facelift
Twenty years ago, public relations – to most people – meant the spreading and sharing of information and news to the general public. If a company wanted to announce a merger to their stakeholders, they...
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